Royal Caribbean Cruise Line Marketing Analysis - 1541 Words

Running Head: ROYAL CARIBBEAN CRUISE LINE 1 Royal Caribbean Cruise Line Marketing Analysis Queshaylon Pea Texas Woman’s University ROYAL CARIBBEAN CRUISE LINE 2 Royal Caribbean Cruise Line Marketing Analysis Company Overview In 1968, Royal Caribbean Cruise Line was founded and ever since then, they have been changing the way the world cruises. They have steadily rolled out innovative ships since the 1980s with our Sovereign class to today, with the introduction of the game-changing Quantum class, the first of which sailed in the fall of 2014. In 1986, they created our first exclusive destination, Labadee, on the north coast of Hispaniola. Just four years later in 1990, they developed the private island paradise of CocoCay in the Bahamas (royalcaribbean.com). It appears the Royal Caribbean Cruise Line has upheld it’s cruise line with class and prestige, and is always looking for ways to go above and beyond to satisfy the needs and wants of all its current and future customers. Product Market Analysis This cruise line offers endless dining options, casino action, shows, and nightlife activities. It also offers a little bit of everything for everybody including families with teens and small children. There are also celebrations that are aboard these amazing vessels, all types of services are very accessible. ThisShow MoreRelatedSwot Analysis1100 Words   |  5 PagesROYAL CARIBBEAN CRUISES SWOT Analysis SWOT ANALYSIS RCC is the second largest global operator of cruise ships and holds a market share of about 35% in the oligopolistic North American cruise market. The company may face a considerable decline in its earnings due to increasing fuel prices. Strengths Dominant business position Strong brand recognition Consistent increase in revenues Weaknesses Increasing expenses Low efficiency Inadequate presence in high growth European market Opportunities Read MoreRoyal Caribbean Cruise Lines Essay935 Words   |  4 PagesInside Royal Caribbean Cruise Lines Page 1 Royal Caribbean is a $4 billion company that began in 1969 in Norway. It’s the second largest cruise line on the market behind Carnival that makes up 27% of the world’s cruise market. Edwin Stephan and Arne Wilhemsen merged their ideas together to present cruises to the Caribbean for wealthy people living in Florida. Three Norwegian shipping companies established Royal Caribbean Cruise Line: Anders WilhemsenRead MoreCelebrity Cruises Case Study Essay1070 Words   |  5 PagesCelebrity Cruises was founded in 1989 by the Chandris Group, a Greek company originally in the shipping business. In 1997, the company merged with Royal Caribbean International to become part of Royal Caribbean Cruises Ltd. The parent company was determined to keep the two brand’s marketing and operations separate in order for each to target their own market segments. Royal Caribbean Cruises Ltd. operates not only Royal Caribbean Cruises but also Celebrity Cruises, Azamara Club Cruis es, PullmanturRead MoreMarketing Plan Royal Caribbean Cruise Line2170 Words   |  9 Pages Marketing Plan Royal Caribbean Cruise Line Samuel A Shore Ronnie Seamen HFT 3503 Professor Fiazan Ali 11/24/2016 Section I- Background Royal Caribbean Cruise Lines Introduction: identify and describe the company’s mission statement and marketing objectives. The mission statement for a business will state the organizations purpose, what it hopes to accomplish and should always stress the major policies that the company wants to honor. These policies define how the employees interactRead MoreRoyal Caribbean: Exotic Promises and Toxic Waters759 Words   |  4 PagesUnit Seven Case Study: Royal Caribbean: Exotic Promises and Toxic Waters August 6, 2013 Royal Caribbean and other cruise companies use images of excursions in pristine waters in their marketing campaigns. However these cruise companies are illegally dumping in the waters they are using in their marketing campaigns. Oceana, an organization that campaigns to protect and restore the world’s oceans performed an analysis on illegal dumping by cruise companies, compiled from reports by the EnvironmentRead MoreSwot Analysis Of Princess Cruise1309 Words   |  6 PagesPrincess Cruises: Mainstream/Deluxe Princess has a Fleet of 17 ships, Princess Cruises Passenger Profile: Princess Cruises’ demographic is geared to couples, families, and older singles. Passengers have ranges of all shapes, sizes, ages, and income brackets. Younger passengers tend to be found on the shorter Caribbean itineraries, while the older, more affluent frequent the exotic destinations. Princess Cruises Onboard Activities and Entertainment: Princess Cruises has performers who put on glamorousRead MoreEssay on Royal Caribbean6294 Words   |  26 PagesSummary Royal Caribbean is the second largest cruise line company in the world and it is in position to take advantage of a recovering industry that is once again attracting high numbers of people looking to spend money. Royal Caribbean has strong brand awareness in North America where a majority of cruises originate, but it also has a strong international reputation through the other brands it operates as well as its own increasing presence in the European and Asian market. Royal Caribbean was hitRead MoreThe Cruise And Royal Caribbean Cruise2850 Words   |  12 Pagesbreak?† Ever considered going on a Cruise Ship to the Bahamas or Europe or even Canada for a few days? With 24 hour food service; daycares for various ages; around the clock entertainment; numerous pools and jacuzzis; gyms and spas; back to back parties, bars and lounges; how can anyone not forget their troubles and enjoy their life for that moment being on a luxurious cruise ship? The Cruise Ship Industry started in the early 1970s with their oldest cruise line, Norwegian, since then this industryRead More Royal Caribbean Cruise Line LTD Essay987 Words   |  4 PagesIntroduction:   Ã‚  Ã‚  Ã‚  Ã‚  In 1968, Royal Caribbean Cruise Line was founded with one ship. Over the next twenty-five years RCCL has expanded its fleet to 29 ships, with 2 more ships being built. RCCL has made its way in the cruise industry as one of the top three cruise lines. Over the past 5-7 years RCCL has experienced some problems with the external environment. These and other factors have placed RCCL in a situation of future organizational uncertainty. The time of this case is 2004. Current MissionRead MoreDisney Cruise Case Study Essay6582 Words   |  27 PagesMarketing Strategy Development Proposal - Disney Cruise Line Dave Rothenberg amp; Kang Liu Marketing in Tourism and Hospitality Dr. Ceridwyn King Temple University School of Tourism and Hospitality Management Structure Executive Summary †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..2 1.0 Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.2 2.0 Situational Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 2.1 Internal †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 2.1.1 Organization Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 2.1.2

Case Analysis Tesla Motors - 1619 Words

ny History (1)Tesla Motors was originally founded in 2003 by CEO Martin Eberhard and CFO Marc Tarpenning . According to Tesla. com, the company was named after the Serbian engineer Nikola Tesla who invented the induction motor and alternating-current (AC) power transmission in 1888. Eberhard and Tarpenning decided to design their first electric sports car using the design of Nikola Tesla’s patented AC induction motor. By early 2004, Eberhard and Tarpenning were quickly joined by several other scientist and investors named JB Straubel, Ian Wright, and the infamous Elon Musk. Adding these additional major investors assisted this company s growth to manifest Tesla’s mission â€Å"to accelerate the world’s transition to sustainable energy† (@teslamotors.â€Å"About Tesla†). According to Britannica Encyclopedia, Astronomy editor Erik Gregersen, Musk’s substantial financial investment of more than $30 million helped to get the ground running on the â€Å"new venture† of Tesla Motors, Incorporated (Gregerson, Erick. â€Å"Tesla Motors†). As Tesla began their corporate journey of electrical and environmental engineering, they also began to make changes to their leader board. According to Gregersen, in 2007 Eberhard stepped down as the company’s CEO and settled into a position on the advisory board. In December 2007, technology entrepreneur Ze’ev Drori became CEO and President of Tesla. (â€Å"Tesla Motors†. Company s History). Short then after, Tesla fired several company leaders including EberhardShow MoreRelatedCase Analysis : Tesla Motors Inc.1448 Words   |  6 PagesTesla Motors Inc. has a competitive advantage in the market for many reasons of which you are responsible for. However, I believe Tesla is exposed to two major risks that have not been adequately addressed by the firm. The first is related to the capital structure, specifically the debt and equity financing agreements. If you recall the 2014 Q3 Earnings Call, you mentioned that small miscalculations of financial estimates coul d have enormous effects on the actual results for companies in the exponentialRead MorePorter’S Model:. Tesla Motors To Maintain Its Profitability1217 Words   |  5 PagesPorter’s model: Tesla Motors to maintain its profitability through strategic measures to solve the problems of automotive business analysis outlined in the five armies. Michael Porter s five-power analysis model is designed as an instrument to understand the impact of external factors on the conditions of doing business and the environment of their industry. Analysis of Tesla s five armies of external factors in the automotive industry, and how these factors affect the company. As one of the largestRead MoreCompany Profile Of Tesla Motors1364 Words   |  6 Pages History of Operation Tesla Motors was incorporated in 2003. in 2016, it began production of the Roadster in 2009, Model S unveiled. in 2010, TSLA IPO launched; Announced partnership to develop powertrain system with Toyota RAV4. in 2012, it Started building Supercharger Network across America and Unveiled designs and plans for Model X. in 2013, Tesla got Extreme Tech â€Å"Best Selling Luxury Car. IN 2014, Gigafactory announcement 200th Tesla Charging Station opened, and Musk announces anyone canRead MoreTesla Motors External Analyis961 Words   |  4 Pagesï » ¿ SWOT ANALYSIS OF TESLA MOTORS SWOT analysis is an integral tool which helps management to identify the internal strength and weakness of an organization and make strategies accordingly to grab external future opportunities and fight against external threats (Kerin ,Hartley and Rudelius ,2012). The report here focuses on the external factors of a SWOT analysis of Tesla Motors (i.e. on Opportunities and Threats). Opportunities The future external opportunities available to Tesla Motors are discussedRead MoreTesla Ford s Influence On American Innovation Essay1567 Words   |  7 Pages Tesla Automakers: Niccolai’s Influence On American Innovation Sir C. Powers UCLA Extension Abstract Tesla Motors was established in 2003 by entrepreneurs Martin Eberhard and Marc Tarpenning. Today, Tesla Motors provides power train components for car producers, including Daimler and Toyota, designs and manufactures Model S, the first world ‘s premium zero-emission sedan that became the third best-selling all-electric car in the U.S. The company is worth more than $25Read MoreCase Study of Tesla Motors Inc. Essay examples1192 Words   |  5 PagesTesla Motors Inc. is an American public company which is known worldwide because of its experience in designing, manufacturing and also the selling of electric cars and electric components for vehicles. The motor was started back in the year 2003 in San Carlos, California in the United States (Teslamotors.com, 2014). The company had its headquarters in Palo Alto and at the time of its inception, Elon Musk was its chief executive officer (CEO) (Hunger, 2010). Environmental concerns have been raisedRead MorePestel: Electric Vehicle and Tesla Motors Essay807 Words   |  4 PagesCase 5 Tesla Motors and U.S. Auto Industry As a pioneer of green technology car manufactory, Tesla Motors has placed himself in the U.S. automotive industry. Tesla Roadster is considered to be a cash cow in 2009, and it is the only electric cars have been mass product. However, after the competitors had entered the market, alternatives joined the battle of green technology car, such as hybrids, fuel cell ,etc. Furthermore external environment has changed. Elon Musk, the co-founder and head ofRead MoreEssay on Tesla Motors925 Words   |  4 PagesTelsa Motors, Incorporated As upper-level management it is important to understand the key components of cost-volume-profit analysis. Identifying objectives including concepts related to CVP is crucial to the absorption of information. The paper provides a summary of Tesla Motors, the company outlined. Explaining the relationship between cost-volume-profit analysis is discussed as well as how the company is using this tool to maximize production and profit. Summary Tesla MotorsRead MoreTesla Motors, The Engineer, Innovator And Physicist Essay1422 Words   |  6 PagesTesla Motors is an American automaker and vitality stockpiling organization named after renowned Nikola Tesla, the engineer, innovator and physicist. The company was established in 2003 by Elon Musk, Martin Eberhard and Marc Tarpenning. It is situated in Palo Alto, California. Their primary auto production from 2008 being Tesla Roadster, the second vehicle, the Model S, an electric extravagance car, appeared in 2012 and is worked at the Tesla Factory in California. Worldwide deals for the Model SRead MoreSwot Analysis : Tesla Motors1501 Words   |  7 PagesSWOT analysis of tesla motors Tesla motor is a car company that manufactures, design and sell electric car. The company named was named after a famous scientist and physicist Nikola tesla. Its headquarter is located in Palo Alto, California and it has a main production plant is in Fremont, California. Currently tesla motors have launched three models, the tesla roadster, model S, and model X. According to Elon musk, Cofounder and Ceo of tesla motors, â€Å"A Tesla motor was created to accelerate the advent

Disconnection in the Midst of Connectivity Free Essays

The revolutions in the area of information and communications technology have brought the world closer. Literally, the world has shrunk because people from Europe can readily communicate with people from Asia; a daughter in the United States can easily contact her parents in South America. The mobile phone networks, the chat rooms and instant messengers in the internet, together with e-mail have significantly lowered the cost of inter-continental communications and have literally transcended space and time. We will write a custom essay sample on Disconnection in the Midst of Connectivity or any similar topic only for you Order Now In addition to this revolution, there is also a great deal of developments in the technologies available to humans in doing their chores and conducting their businesses. Even the simplest task can be automated and would require only a touch of a button for it to function. Washing machines, refrigerators and all sorts of electronic gadgets and equipments have indeed made life easier. This is especially true in the case of developed countries where these technologies are readily available. Life has no hassles and lifestyles have become as easy as pushing another button on the remote control of the television. In less developed countries, however, this is not the case. The tendency is for them to rely on traditional means of doing things and conducting their business. Most of these countries in Asia, Africa, and South America doe not have access to most of these new technologies. As a result, they still tend to use their own bodily strength in conducting their businesses and going about their daily lives. For example, in farming, people from less developed countries use their own muscles and animals to till the soil and harvest their agricultural products later on. On the other hand, those in the developed countries tend to use heavy machinery to conduct the same set of activities. Has the use of technology led people and society to become lazy, apathetic and disconnected to the rest of the world? What about individuality? Has it been enhanced or is it being challenged by these new technologies? As the world is shaped by these technologies, will individualism be melted into a smorgasbord of collectivity? Connectivity, Individuality, and the â€Å"Global Village† Marshall Mcluhan (41a) declared that the world has become a â€Å"Global Village†. He said this statement back when the use of the internet is not yet as widespread as it is now. This global village will come about as humans become increasingly dependent on electronic media and other forms of electronic technologies. Through this â€Å"electronic interdependence, the visual culture created by the coming of the printing press and the publication of books, humans will come to use electronic media more and more. Through the increasing popularity and acceptance of electronic media and the culture it develops, a new age will come in which humans will develop a collective consciousness and identity and individualism will be integrated into this collective consciousness. McLuhan declared his thesis in the early 1960s, back when the Internet revolution has not yet started climbing its ascent. This is due to the utilization and because of the message propagated by media since according to him â€Å"the medium is the message† (McLuhan, 20b). He also gave warnings that this global village, if its citizens were not aware of the impact of media and its effects on them as persons, then terror, totalitarianism or anarchy will reign in this village. Technology is, in itself, free of normative standards. When it is used towards certain ends, then it becomes an important tool in shaping the concept of the individual about himself, the relationship of other people to him, and how he stands in relation to the society that he lives in. McLuhan assumed that print technology is the bastion of individualism and that if it were rendered in electronic format, its effects on individualism would also change. (McLuhan, 158a). How do these new technologies increase the connectivity of people around the world? According to Alstyne and Brynjolfsson (4), the speed of the transmission of data and communications has become very quick. In addition, millions of people have access to them, thus increasing the connectivity between and among people all over the world. Although this is the case, the capacity of individuals in absorbing and interacting with so much information is limited. The creation of a more or less uniform social consciousness based on connectivity is simply impossible. There are around 33 million articles and web pages in the Internet in May 1996 according to AlaVista (Alstyne Brynjolfsson, 4). Transcending the Nation: Emergence of New Imagined Communities Benedict Anderson (6) in his book that sought to describe the nation and why people were so attached to it described the nation as an imagined community. This community was conceived in the minds of people with powerful bonds and relationships that are usually defined by religion, race, or language. Anderson traced the development of the nation as an imagined community and pointed out that the printing of books in the people’s vernacular and the industry of publication or â€Å"print-capitalism† is instrumental in the emergence of this imagined community. The result of the diffusion of this medium of communication is that people across geographical areas bound by common languages started to drew together and conceptualize themselves as members of a community, albeit an imagined one. It should also be remembered that during the period of the rise of nationalism, the divine right of monarchs to their thrones were being challenged. Later, colonized people were also revolting against their colonial masters in a bid for independence and autonomy. As such, the common struggles, common language, and other commonalities brought these people together through the print media (Anderson, 7). Although it could be surmised that the people in the nations described by Anderson were still individuals, they were bound by a collective consciousness that led to the development of the nation. From the explanation of Anderson regarding the role of print media in developing imagined communities; as well as the discourse of McLuhan regarding the effects of the changes in the print media, it can be concluded that print media and more recently, electronic media have a huge impact in creating a collective consciousness. The problem of today’s electronic media, especially the internet, is that the message is diverse and there is no single coherent message that is being promoted. Rather there is a hodgepodge of messages and millions of files, most of them are unrelated (Alstyne Brynjolfsson, 5). Given the bulk and diversity of topics in the World Wide Web, Alstyne Brynjolfsson (5) have argued that what is happening is that there is a â€Å"cyber-balkanization† and fragmentation of internet and technology users according to their interest. As such, there are various cliques and groupings of individuals that keep out others who do not share the same interest with them. On the other hand, Pack (16) conjectured that the television is very powerful in shaping the perceptions and understanding of people about the world. Since most of the people of the world are exposed to the television, the advertisements, the shows and even the news reports among others are instrumental in the development of new imagined communities based on interest. Communication and Disconnection As people learn to communicate better in the setting of information and other communication technologies, there is a tendency for people to lose their non-verbal and non-linguistic communication skills. Because of the large amount of time spent by individuals in communicating online or using various information and communication technologies, they spend less time interacting with others, and thus might lose other non-verbal communication skills. This will be a significant loss for society if information and communication technologies hamper the traditional means of communication of individuals in the society. Conclusion Information and communication technologies, as most products of science and innovation, have contributed to an easier lifestyle. However, there are tradeoffs to this. The traditional means of communication are being undermined by the excessive use of these technologies. In addition, the internet, the television and similar technologies are giving rise to new kinds of imagined communities based on common interest and pursuit. These imagined communities, however, lack a single coherent message in comparison to the â€Å"print-capitalism† discourse of Anderson (7) that gave rise to nations as imagined communities. Instead, what is present are a lot of several seemingly disconnected messages that bind certain groups of people across geographies through the process of â€Å"cyber-balkanization† as described by Alstyne Brynjolfsson (4). In certain aspects, there is also an empowerment of individuality in information technology, especially in the Web 2. 0 technologies that seek to give more preference to the way that individuals conduct their computing and extend their presence online (O’Reilly, n. p. ). In the ending of Big Brother (Orwell, n.p. ) the characters in the novel were subjected to extensive brainwashing through the media—visual, print and even coercion. The novel also showed the potent power of media in propagating a message, even a wrong one at that. Such a scenario, however, is unlikely to happen with the current information technologies available since there is no centralized group or person controlling these technologies. Technologies may have had negative effects on the communication skills of people yet individualism is here to stay. How to cite Disconnection in the Midst of Connectivity, Papers